Longvine Growing Co signs strategic partnership with Bluehouse Greenhouse Inc. the Southern California Agri-tech firm, agreeing to market greenhouse vegetables
produced in their 38-acre high-wire house at the flagship, 58-acre, Los Angeles, California greenhouse and energy campus. With a high-calibre team and a direct vision to grow world-class produce, sustainably, Bluehouse Greenhouse sought an established, sales and marketing partner with aligned values. Longvine CEO, Kevin Doran notes, “We continue to build our partnerships with like-minded growers who share our vision for being a good partner and ultimately support bringing nutritious produce to consumers in North America. Bluehouse Greenhouse shares our passion and commitment to leverage best available technologies setting new benchmarks for our industry.” Ari Kashani, Founder of Bluehouse Greenhouse states, “Through all aspects of this project, we conducted a robust search to find the right collaborators. Specifically, with Longvine, the process felt natural and provided our team comfort that Longvine is a cultural fit, with operational expertise and a true partner mindset.” As an experienced operator, the Longvine team will support its partners at Bluehouse Greenhouse beyond the critical sales and marketing functions. Leveraging established protocols and documentation around foods safety, plant health, growing expertise, pest management and worker welfare the Bluehouse Greenhouse team will commission the new facility with critical programs in place and ready. Longvine CEO, Kevin Doran notes, “Consistent amongst our customers, is the expectation around food safety, worker welfare and sustainability. These programs require extensive documentation and reporting to ensure transparency. The programs have been built over years with increasing requirements. Our ability to share our team’s expertise will ensure the Bluehouse Greenhouse team can focus on the most important output, the crops.” The energy profile on the Los Angeles site, will support Bluehouse Greenhouse’s ability to maximize control within the growing environment, and produce best in class sustainable fruits and vegetables, throughout North America.
Referencing his expectations for the facilities performance, Kashani shares, “We have spent considerable time with the right experts, designing and building a greenhouse campus that will produce more with less. We have found numerous opportunities where we can reduce waste and maximize efficiency, which will translate into
high-yielding, high-flavor, L.A. Grown fruits and veggies.” With the new build commencing later this year, Longvine will be delivering first production to customers in
Winter 2022, in tandem with a 30-acre expansion at the company’s Mona, Utah headquarters. Mike Reed, Longvine EVP Sales & Business Development shares, “It is a very exciting time for our team and our customers. The expanded acreage perfectly compliments our existing area and will accelerate the company growth trajectory.” Reed continues, “Critical to customer success is our ability to provide the best of market product, consistently with limited disruption. There is no doubt the Bluehouse Greenhouse project increases our ability to do so.” With the strategic partnership announced, the collective teams will put single-minded focus on realizing the first-class vision from Bluehouse Greenhouse, and in the process raise the standards of excellence in sustainable greenhouse farming.
Longvine Growing Co. is the rebranded Houweling USA, a world-renowned greenhouse vegetable grower, and marketer with facilities in Mona, UT, Loveland, CO, and Nogales, AZ. Further supported by partner growers in Canada, Mexico and USA. Longvine’s focus remains on delivering consumers consistent, tasty, and sustainable produce, setting it apart from other grower marketers. From seed selection through growing, harvesting, packing, shipping, and servicing customers, the company is a leader in the North American greenhouse sector.
Bluehouse Greenhouse is an ag-tech company focused on the development and operations of commercial scale, high-tech greenhouses and energy centers to support the growing demand for high quality, sustainable and traceable fresh produce. Our Flagship Facility will be a platform to showcase a larger plan to move a significant portion of the produce market to controlled and sustainable environments. The Company has a unique vision for the future of agriculture real-estate and is working with the world’s leading innovators and engineers on curating the most innovative Food + Energy production and distribution facility on the West Coast
